Katie Bowyer

Director of Fundraising and Marketing Strategy

British Red Cross

Katie is an experienced senior leader in the not-for-profit sector, currently Director of Fundraising and Marketing Strategy at the British Red Cross. She is responsible for developing an ambitious transformation programme for fundraising and supporter engagement at British Red Cross, alongside leading on emergency fundraising, innovation, supporter experience and planning and performance. She has experience across all major fundraising and marketing disciplines.

In the past she has held senior fundraising roles at Diabetes UK and Great Ormond Street Hospital Charity, and has worked in a range of other UK charities including NSPCC and Bliss. She is a trustee of the Conservation Volunteers and a member of the advisory panel for Missing People. She is also a qualified coach and is passionate about using her skills as a coach and mentor to help the sector to thrive.

The great leaders are not the strongest, they are the ones who are honest about their weaknesses. The great leaders are not the smartest; they are the ones who admit how much they don’t know. The great leaders can’t do everything; they are the ones who look to others to help them. Great leaders don’t see themselves as great; they see themselves as human.

Katie Bowyer

Simon Sinek